📊 IP Postpurchase Funnel Analyzer

Hardcoded campaign data · no upload needed · add campaigns over time
V3.1 Apr 7 – Apr 21, 2026 🔗 Looker Source
—
Total Revenue
all steps
—
Main + Up Orders
—
—
Main + Up Sales
main + LT upsell rev
—
LT Take %
NAVL LT $399
★ KEY METRIC
—
Cross Rate
CLII · MPTR · TDP
—
Down Rate
of non-LT buyers
—
ACV
avg cart value / main buyer
★ KEY METRIC
🔍 Filters
Date Range –
Chains
Teams
📊 Full Funnel
🔗 By Offer Chain
📡 By Marketing Team
📈 Timeline
🏷️ By Offer Price
💰 Revenue Mix
⚖️ Compare

Funnel Flow Visualization

Salesforce-style offer chain flow · take rates on every arrow · click chains tab to filter by chain

Campaign Funnel Waterfall — All Chains Combined

LT Take% calculated against main buyers · Cross/Down rates against their correct pools ·

Funnel Step Guide

Offer Chain Performance

Main LT Upsell Cross-sells Downsells ★ Highlighted column = vs. campaign avg delta

Team × Chain Coverage Matrix

Main orders per team per chain · shows which team ran which chain

Performance by Marketing Team

ACV and LT Take% vs campaign average shown as delta · Chains Used = offer chains activated by this team
#Marketing Team Chains Used Active Period Main
Orders		 Main+Up
Orders		 Main+Up
Sales		 LT Upsell
Orders		 LT
Take %		 Cross
Orders		 Cross
Rate		 Down
Orders		 Down
Rate		 Total
Revenue		 ACV
Toggle:

Campaign Performance Over Time

ACV · LT Take % · Cross Rate — Apr 7 to Apr 21, 2026 · click legend items or buttons above to isolate metrics
Running Avg

Daily Breakdown

Each day's order counts and take rates

Team Activity Timeline

When each marketing team was active in this campaign

Individual Offer Price Breakdown

Each specific offer price · take rates vs. correct pool · ACV per transaction · from 2026-04-21 Looker pull

Offer Price Revenue Chart

Revenue by Step — All Chains

Revenue by Offer Chain (stacked by step)

Revenue Mix by Offer Chain

% of each chain's revenue from each step · ACV = total rev ÷ main buyers
Offer Chain Main RevMain % LT Upsell RevUS % Cross RevCross % Down RevDown % Total Rev ACV
Compare campaigns or chains side-by-side with delta badges on all key metrics